YAY Festival, 2013
Award-winning identity for the 2013 Yay Festival, a creative Scandinavian festival co-founded in 2012 by Snask & Grandin’s Flying Circus.
BACKGROUND:
The YAY Festival began with a vision to create Scandinavia’s most visited creative festival that people all over the globe would gossip about. Co-founded in 2012 by Snask (that’s us!) & Grandin’s Flying Circus, this festival promised mind-blowing talks, responsible beer drinking, astonishing bands, and impeccable DJs!
THE CASE:
For YAY Festival 2013, Snask used our magic wand to create a graphic identity that felt like it was straight out of the Amazonian jungle. To ensure its success, we used nothing but live exotic plants, golden objects and a thick fog of mystical smoke. We booked some of the world’s most compelling creative minds and flew in Jessica Walsh, James Victore, Lotta Lundgren, and Maddox & Emma Stenström. We teamed up once again with Sony & Tele2, our festival sponsors. For Snask, having an honest conversation about what it means to be creative today is always a top priority. If that means planning and producing our own festival, even better!
Our YAY Festival design won numerous awards for the best festival identity and the project is widely published in books around the world. YAY is currently in search of the perfect brand partner to enable it to grow and reach its full potential. If that’s you, email fredrik@snask.com.
Case movie produced by Flip Flop Interactive.
