We are Snask and we are your future romance. A creative agency of misfit geniuses conquering the world through fine lookin’ design and real emotions. To worry about what people think of us is a waste of time. As long as we stay true to ourselves, we are living our dream. We see love as the only way forward, and we will never sell out or abandon our values. Standing up for our opinions and beliefs is the only way we know. We walk with our backs straight on the path to pursuing our truth. With one foot in front of the other, we seek to challenge conservative frameworks. We are doctors of disturbance, wizards of disruption and spokesmen of disobedience. We assume the responsibility to stay engaged, give a damn, and strive for empathy. There is a short word for this assumption of responsibility: Snask.
01/ If you don’t like your job – quit.
02/ If you love someone – let it show.
03/ Generosity always pays itself back.
04/ Always achieve greatness yourself before pointing out the faults and mistakes of others.
05/ Bureaucracy is spelled Bureaucrazy.
06/ Talk with clients like you talk to your family, friends and pets.
07/ Social skills are as important as being good at setting type or knowing how to spell.
08/ See people as people, not as target groups.
09/ Just because you wear a black suit, doesn’t mean you’re a goddamn professional.
10/ Having enemies is a good thing. It proves that you stood up for something sometime in your life.
Written in 72 hours, this is an action-packed journey of our first five years in the business. The story of how we started to paint the world pink and realized that we do it pretty damn well. It is an action-packed journey about making it big through branding, pink lies, bold ideas, great design and loads of fun. Praised by design gurus as well as business owners and management consultants. The 2nd edition included a chapter to cover 2012-2015 all wrapped in a fully golden foil. Now comes the last 3rd edition all in a holographic rainbow dress. We’ve included writers comments, chapter that poorly covers the years 2015-2024 , updated cases and new outro, even though the holographic cover really is the real deal breaker. Read it now!
Reviews:
CC/Magazine
Cap&Design(SWE)
Type Directors Club
PAGE
Featuring 188 pages of the studio’s work, tips on being creative and entrepreneurially ruthless, not to mention the delightful pastel pink stock and gold-foiled cover.
This book was brilliant, a little wilder than how we first started our business & was really interesting how they came about starting up. Definitely staying away from them if they start a fire.
For me the book is about a firm that don't even think of themselves as a firm. They are 100% rock n roll and they always tend to challenge the "Normal" - and I hate normal.
The world was ruled by grumpy old men desperately clinging to power, but then along came SNASK with a whole load of fresh new thinking. Our lecture destroys the myths about being “creative” as well as giving you our perfectly honest story about taking risks, fucking up and reaching success. We get booked to talk about creative entrepreneurship at the world’s biggest conferences. So if you can cough up the cash we’ll come and make your school, conference or company go wild for a night and be inspired for months (we take no responsibility if someone quits their job straight after our lecture). Want to watch a talk we did, watch this!
SNASK is like Disneyland for graphic designers
The guys from SNASK have it all: Humor, talent, their own gold book, a pink bike, and the ability to drink me under the table. These are all incredibly rare things. They make me jealous.
These guys are the designers we all want to be: fun, irreverent, and fucking excellent at what they do.
SNASK is like Titanic played backwards. A magical ship who saves mankind from a devastating disaster and then makes people younger all the time.
I’ve got a long list of things I hate. Overly-manicured cute food photos, dry branding speak, photos of coffee, stretched type, purple things and cats. And then there’s SNASK. When I’m at my very lowest, just oozing hate, one glance at these Swedish meatballs and the world is suddenly colorful again. Creativity, humor, lethal design chops and not an ounce of fear. A beautiful reminder you can make your world whatever you want. SNASK now. SNASK forever.
There is a saying in America (and maybe in other places) that goes, “When everyone else zigs, you zag”. I propose updating it to “When everyone else zigs, and others zag, you SNASK.” Because that’s exactly what SNASK does: what everyone else ISN’T doing. They put typefaces, colors, and materials that don’t go together in a way that’s surprising, fresh, and energetic.
Seeing my audience’s reaction during and after a SNASK presentation at OFFF is a treat to my heart. SNASK is a broadway show ticket that you wait for all year excitingly, brining the world fucking awesome work!
Young and fresh. Competent and professional.
Besides that sense of playful quirkiness, confident use of bold, chunky typography and bright vibrant colour also helps to define the SNASK style.
SNASK seems to be characterized by a willingness to challenge ingrained beliefs of what rules really counts, whether it is about design, corporate culture or just good taste.
Fredrik Öst is the most dapper, sartorially elegant student I ever taught. Magnus Berg isn’t… Freddie and Magnus couldn’t be boring (even if you paid them). SNASK was created as a vehicle to allow them to have fun once they’d graduated. Happily, this is exactly what they’ve gone on to do, producing work that always makes me smile.
SNASK – a part of its own world which one sometimes have the honour to take part of.
SNASK is your wet kiss on a Friday night; the one who follows you to the door; the second date – the one you marry in the end.
To spend time with SNASK is a privilege. With infectious energy, enthusiasm and a lot of laughter, one is dragged off on new, fresh trails. As a scientist, I am fascinated how they manage to combine creative integrity with commercial value.
I view SNASK as championing individualism. Brand protectors beating off the armies of the bland and innocuous. Forging weapons of creativity and innovation. Fearless in the crusade for brilliance and progress. Leonardo DaVinci and Mike Tyson all in one place. SNASK. Picking up the creative gauntlet for clients with balls!
SNASK has an outstanding creative drive in every project they run. We truly enjoy working with them and being a part of their positive energy – ALLE ACHTUNG!
SNASK’s enthusiasm is incredibly infectious matched only bytheir creativity, talent and great looks
Watch out! If you haven’t heard about them before, you’ll fall in love with these boys! Here, at 40fakes, we are saving money to get a flight to Sweden and propose marriage to them!
Snazzy sweaters, crazy haircuts and inspiring creatives. SNASK knows how to find the fun in the mundane.
Often anchored in physical rather than digital processes, SNASK’s work has plenty of crafted character, can be refreshingly literal, is definitively current and difficult to ignore. It is as much about challenging themselves as it is about communicating the values of their clients.
I used to admire SNASK for their work, it reveals that they are crazy and extremely talented. But after getting to really know them, I started to admire them for their professionalism and their ability of being serious when is needed. They are not just great designers, but also some of the kindest and funniest people I’ve ever met.
Only few agencies bring more than simple advertising to the table. SNASK is one of them, with their distinct style, vivid ideas and first and foremost: Creative approach to communication. They are probably our biggest competitor in Scandinavia.
Written in 2011, the book sold out globally within a year. It has become an international bestseller and luckily the second luxury edition all in gold is here.
Together with PangPang Brewery, we have decided to launch SNASK’s very own bubbly beer entirely made to drink in the shower. Soon to be in your mouth as a travelling circus.
Why drive when you can bike? Our own bike is dangerously pink and hand made by Rossignoli Montenapo together with THEMOCRACY. There´s more to life than kerning typefaces.
We have ventured into the world of record labeling. We have signed our first bands and are getting deep into production, distribution, booking and other record label stuff we really should know more about.
Co-founded in 2011 with Grandins Flying Circus, Yay Festival brings together the love for talks, music, partying and rock’n’roll. The festival has hosted people such as Lotta Lundgren, Jessica Walsh and Aaron Draplin.
We made our own track & field event and invited friends, colleagues and clients. 16 teams with 2 men and 2 women in each. They all had to dress up as their nationality. We had extremely good looking teams but also 25 injuries after only one hour.
SELECTED PRESS 2010-2021:
01/ CC Magazine
02/ Adobe Creative Blog
03/ Mindsparkle Magazine
04/ Cool Hunting
05/ PAGE Magazine
06/ Washington Post
07/ CreativeBloq
08/ AIGA – Eye on Design
09/ PRINT Magazine
10/ DesignWeek
11/ SCAN Magazine
12/ Cap&Design
SELECTED PODCASTS 2010-2021:
01/ The Futur
02/ Let’s Talk Branding
03/ Logo Geek
04/ Sips&Clips
05/ Reflex Blue Show
06/ One More Question
07/ Unlocking Your World of Creativity
08/ Front & Center
09/ Obsessed Show
10/ The Quickie