The new world order is called SNASK
We strive to challenge the industry by doing things differently. We worship unconventional ideas, charming smiles and real emotions. We see the old conservative world as extremely tedious and as our biggest enemy.
Three reasons to call us
We offer brands a highly distinctive quality not possible to copy, find or buy elsewhere. We craft everything from brand guidelines, graphic identities and ad campaigns to magazines, packaging, books and spaces.
We make films for our own clients and for ad agencies around the world. We focus on development, packaging and production of live action, stop-motion and TV commercials – and yes, we are damn good at it.
We tour around the world lecturing about creative entrepreneurship. It’s about how to make it in the creative industry, tied together with our own personal story of mistakes, failures, and successes. Read more here.
The SNASK Manifesto
01/ If you don’t like your job – quit.
02/ If you love someone – let it show.
03/ Generosity always pays itself back.
04/ Always achieve greatness yourself before pointing out the faults and mistakes of others.
05/ Bureaucracy is spelled Bureaucrazy.
06/ Talk with clients like you talk to your family, friends and pets.
07/ Social skills are as important as being good at setting type or knowing how to spell.
08/ See people as people, not as target groups.
09/ Just because you wear a black suit, doesn’t mean you’re a goddamn professional.
10/ Having enemies is a good thing. It proves that you stood up for something sometime in your life.
Make Enemies & Gain Fans: The true and unraveling story about SNASK
Written in 72 hours, this is an action-packed journey of our first five years in the business. The story of how we started to paint the world pink and realized that we do it pretty damn well. It is an action-packed journey about making it big through branding, pink lies, bold ideas, great design and loads of fun. Praised by design gurus as well as business owners and management consultants. Now out in an all gold 2nd edition with extra content, updated cases and new outro, even though the gold cover really is the deal breaker! Read it now!
Featuring 188 pages of the studio’s work, tips on being creative and entrepreneurially ruthless, not to mention the delightful pastel pink stock and gold-foiled cover.
This book was brilliant, a little wilder than how we first started our business & was really interesting how they came about starting up. Definitely staying away from them if they start a fire.
For me the book is about a firm that don't even think of themselves as a firm. They are 100% rock n roll and they always tend to challenge the "Normal" - and I hate normal.
South America. Asia.
Europe. North America.
Africa. Antarctica?
Next stop: Detroit
Freddie and Magnus att OFFF! Barcelona 2013.
Freddie filming the reaction of the Mexican audience at Designfest 2012
Erik in bunny-suit at Creative Mornings in 2012.
On stage headlining Typo Berlin 2014. We got 3 enemies that night and thousands of fans.
Freddie sliding in on his knees in a Drive-jacket(delusion of grandeur) at Kikk 2013.
Freddie and Erik telling Monterrey in Mexico what they want to hear in 2013
The trio discussing cool typographic grids or not.
The world was ruled by grumpy old men desperately clinging to power, but then along came SNASK with a whole load of fresh new thinking. Our lecture destroys the myths about being “creative” as well as giving you our perfectly honest story about taking risks, fucking up and reaching success. We get booked to talk about creative entrepreneurship at the world’s biggest conferences. So if you can cough up the cash we’ll come and make your school, conference or company go wild for a night and be inspired for months (we take no responsibility if someone quits their job straight after our lecture). We also bring our band which is the most unknown but internationally renowned rock band touring the globe.
UPCOMING:
- 02/07/2020 – XXX, Hamburg, Germany
- 12/03/2020 – XXX, Munich, Germany
- 17/04/2020 – XXX, Detroit, USA
PREVIOUS shows 2011-19:
- 09/11/2019 –
Eastern Conf, Kosice, Slovakia - 29/05/2019 –
Blanc Festival, Barcelona, Spain - 29/05/2019 –
The Design Conf, Brisbane, Australia - 23/05/2019 –
Billy Blue, Sydney, Australia - 21/05/2019 –
Billy Blue, Melbourne, Australia - 18/04/2019 –
The Crop, Baton Rouge, USA - 29/03/2019 –
Sabla Bra, Kristiansand, Norway - 07/12/2018 –
Design vs Music, Tromsö, Norway - 09/11/2018 –
EPDA, Paris, France - 27/09/2018 –
SuperNova, Antwerpen, Belgium
- 16/09/2018 –
Designtrend, Moscow, Russia - 03/06/2018 –
Play Media Day, Banja Luka, Bosnia and Herzegovina - 13/03/2018 –
SXSW, Austin, USA - 08/02/2018 –
Bergen Marknedssymposium, Bergen, Norway - 01/11/2017 –
Creativity World Forum, Aarhus, Denmark - 06/10/2017 –
Something Good, Bristol, UK - 16/09/2017 –
GATHER Festival, Stockholm, Sweden - 06/09/2017 –
Nordic Design, Stockholm, Sweden - 29/07/2017 –
Freaky Summer Party, Minsk, Belarus - 15/06/2017 –
Forward Festival, Munich, Germany - 17/06/2017 –
Forward Festival, Zurich, Switzerland - 06/06/2017 –
Days of Communication, Bogóta, Colombia - 11/05/2017 –
AdDay, Stockholm, Sweden - 20/04/2017 –
Forward Festival, Vienna, Austria - 01/04/2017 –
Days of Communication, Rovinj, Croatia - 28/03/2017 –
Bang For The Buck, Stockholm, Sweden - 17/03/2017 –
FID, San José, Costa Rica - 07/03/2017 –
Vuoden Huiput Festival, Helsinki, Finland - 3/11/2016 –
Designthinkers, Toronto, Canada - 30/06/2016 –
Typo Circle, London, UK - 18/06/2016 –
Cannes Lions, Cannes, France - 21/05/2016 –
HOW Design Live/The Dieline, Atlanta, USA - 18/02/2016 –
Design InDaba, Cape Town, South Africa - 24/9/2015 –
Brand New Conference, New York, USA - 18/5/2015 –
OFFF Barcelona, Barcelona, Spain - 24/3/2015 –
ING: Conference, Dubai, United Arab Emirates - 07/3/2015 –
OFFSET 2015, Dublin, Ireland - 9/1/2015 –
Dropbox, California, USA - 8/1/2015 –
Stanford University, California, USA - 6/1/2015 –
Google HQ, California, USA - 11/5/2014 –
iMD14 Media Conference,St Gallen, Switzerland - 18/5/2014 –
By Design Conference, Bratislava, Slovakia - 15/5/2014 –
TYPO BERLIN, Berlin, Germany - 18/10/2012 –
DesignFest, Guadalajara, Mexico - 6/10/2012 –
We Love Graphic Design, Copenhagen, Denmark - 17/5/2012–
OFFF!, Barcelona, Spain - 08/12/2011–
Scandinavian Design, Shenzhen, China
You’re too nice people!
SNASK is like Disneyland for graphic designers
The guys from SNASK have it all: Humor, talent, their own gold book, a pink bike, and the ability to drink me under the table. These are all incredibly rare things. They make me jealous.
SNASK is like Titanic played backwards. A magical ship who saves mankind from a devastating disaster and then makes people younger all the time.
These guys are the designers we all want to be: fun, irreverent, and fucking excellent at what they do.
I’ve got a long list of things I hate. Overly-manicured cute food photos, dry branding speak, photos of coffee, stretched type, purple things and cats. And then there’s SNASK. When I’m at my very lowest, just oozing hate, one glance at these Swedish meatballs and the world is suddenly colorful again. Creativity, humor, lethal design chops and not an ounce of fear. A beautiful reminder you can make your world whatever you want. SNASK now. SNASK forever.
There is a saying in America (and maybe in other places) that goes, “When everyone else zigs, you zag”. I propose updating it to “When everyone else zigs, and others zag, you SNASK.” Because that’s exactly what SNASK does: what everyone else ISN’T doing. They put typefaces, colors, and materials that don’t go together in a way that’s surprising, fresh, and energetic.
Seeing my audience’s reaction during and after a SNASK presentation at OFFF is a treat to my heart. SNASK is a broadway show ticket that you wait for all year excitingly, brining the world fucking awesome work!
Young and fresh. Competent and professional.
Besides that sense of playful quirkiness, confident use of bold, chunky typography and bright vibrant colour also helps to define the SNASK style.
SNASK seems to be characterized by a willingness to challenge ingrained beliefs of what rules really counts, whether it is about design, corporate culture or just good taste.
Fredrik Öst is the most dapper, sartorially elegant student I ever taught. Magnus Berg isn’t… Freddie and Magnus couldn’t be boring (even if you paid them). SNASK was created as a vehicle to allow them to have fun once they’d graduated. Happily, this is exactly what they’ve gone on to do, producing work that always makes me smile.
SNASK – a part of its own world which one sometimes have the honour to take part of.
SNASK is your wet kiss on a Friday night; the one who follows you to the door; the second date – the one you marry in the end.
To spend time with SNASK is a privilege. With infectious energy, enthusiasm and a lot of laughter, one is dragged off on new, fresh trails. As a scientist, I am fascinated how they manage to combine creative integrity with commercial value.
I view SNASK as championing individualism. Brand protectors beating off the armies of the bland and innocuous. Forging weapons of creativity and innovation. Fearless in the crusade for brilliance and progress. Leonardo DaVinci and Mike Tyson all in one place. SNASK. Picking up the creative gauntlet for clients with balls!
SNASK has an outstanding creative drive in every project they run. We truly enjoy working with them and being a part of their positive energy – ALLE ACHTUNG!
SNASK’s enthusiasm is incredibly infectious matched only by
their creativity, talent and great looks
Watch out! If you haven’t heard about them before, you’ll fall in love with these boys! Here, at 40fakes, we are saving money to get a flight to Sweden and propose marriage to them!
Snazzy sweaters, crazy haircuts and inspiring creatives. SNASK knows how to find the fun in the mundane.
Often anchored in physical rather than digital processes, SNASK’s work has plenty of crafted character, can be refreshingly literal, is definitively current and difficult to ignore. It is as much about challenging themselves as it is about communicating the values of their clients.
I used to admire SNASK for their work, it reveals that they are crazy and extremely talented. But after getting to really know them, I started to admire them for their professionalism and their ability of being serious when is needed. They are not just great designers, but also some of the kindest and funniest people I’ve ever met.
Only few agencies bring more than simple advertising to the table. SNASK is one of them, with their distinct style, vivid ideas and first and foremost: Creative approach to communication. They are probably our biggest competitor in Scandinavia.
More than just an agency
Written in 2011, the book sold out globally within a year. It has become an international bestseller and luckily the second luxury edition all in gold is here.
Together with PangPang Brewery, we have decided to launch SNASK’s very own bubbly beer entirely made to drink in the shower. Soon to be in your mouth as a travelling circus.
Why drive when you can bike? Our own bike is dangerously pink and hand made by Rossignoli Montenapo together with THEMOCRACY. There´s more to life than kerning typefaces.
We have ventured into the world of record labeling. We have signed our first bands and are getting deep into production, distribution, booking and other record label stuff we really should know more about.
Co-founded in 2011 with Grandins Flying Circus, Yay Festival brings together the love for talks, music, partying and rock’n’roll. The festival has hosted people such as Lotta Lundgren, Jessica Walsh and Aaron Draplin.
We made our own track & field event and invited friends, colleagues and clients. 16 teams with 2 men and 2 women in each. They all had to dress up as their nationality. We had extremely good looking teams but also 25 injuries after only one hour.
Our ears are ringing!
SELECTED PRESS 2010-2018:
01/ AIGA – Eye on Design
02/ Adobe Creative Blog
03/ Mindsparkle Magazine
04/ Cool Hunting
05/ Dagens Industri
06/ Washington Post
07/ CreativeBloq
08/ It’s Nice That
09/ AdAge Top50
10/ DesignWeek
11/ HOW Magazine
12/ Monotype
