Vivantis – Rebrand & Concept

Vivantis is one of Europe’s largest beauty E-com specializing in the Eastern European market. They came to us with an outdated brand. They realized that customers only chose them based on price and product, not on brand and no loyalty at all. Our assignment was to do a brand refresh starting with the strategy and tone of voice as well as a new visual identity. We made a logo with a unique look that emphasized the way you pronounce their name that also sounds like “We want this”. We made expressive frames and icons that would elevate their brand in their biggest channels. We also created their new communication concept “Hello gorgeous” with the purpose to inject a positive, fun and encouraging feel. By placing the camera inside the mirror we made Vivantis looking back at you like your no BS best friend. We then produced photos and film for their launch. We were also involved in the store concept design where the visual brand was taken out into their new flagship store.

Agency: Snask
Director: Snask
Client: Vivantis
Interior design: Blink
Producer: Always Frank
DOP: Radu Voinea