The strategic management consultancy Vadestra, who advises CEOs and board members, made it their mission to give sound advice and hands-on support to CEOs in their pursuit of building world-class companies. In 2011, they interviewed 117 CEOs in privately owned companies and asked them to define value creation. Their research resulted in 7 golden lessons to position their brand around. Vadestra asked Snask to package the study to give it the reach and impact it deserved.
Snask started with a question: ”How can we create a branded product, an astonishing door-opener, that will position Vadestra’s brand as top-notch, credible and reliable?” Our journey ended in packaging the study as a golden covered, luxe book in a golden box. It’s not rocket science, but we surmised golden lessons need golden design. Snask lead not only the book and editorial design, but also the concept development and art direction. To add a bit of extra flavor, we also worked alongside the super-talented illustrator Gustaf Öhrnell.
Vadestra now has published 1,000 books, vessels of their collected knowledge, to reach new and old customers alike. All 117 CEOs in the case study were rewarded with a meeting in which Vadestra shared their results from the study. The book has been appreciated by all who come across its golden message and Vadestra values how it continues to move their brand towards full potential.