The Hives – Enough is Enough
Heavy hitting music video for The Hives single “Enough is Enough”.
Our favorite band The Hives once again called us and asked if we could help them make a music video for their explosive new single ”Enough is Enough”. So raw and relentless that we instantly felt that this story would be hard hitting and called for gloves on!
When we listened to the song we knew we wouldn’t do a normal music video with screaming adoring fans. Instead we wanted to put the band alone in a boxing ring facing a hostile enemy crowd. All dressed in the energy and attitude of the song.
We dived head first into the visual world of classic boxing films but with a twist. No triumphant Rocky training montages. Just the grit and the sweat with humanistic touches. All together in a weird and metaphorical hospital world where every punch was thrown with a statement: Enough is Enough.
CREATIVE CONCEPT, SCRIPT AND FILM DIRECTION: Snask
DOP: Bernardo Infante
PRODUCTION: Rio
CLIENT: The Hives
