Sneakersnstuff+Adidas
Original film for Sneakersnstuff + Adidas, introducing their new waterproof shoe “Stockholm” with GORE-TEX® technology.
BACKGROUND:
Sneakersnstuff (SNS) has brick and mortar stores in Stockholm, NY, Berlin, Paris, London and Los Angeles. Online, their web shop sells sneakers and other goods to over 70 different countries. It has been named Fashion Shop of the Year, Young Fashion Store of the Year, and has won E-Commerce of the Year by the Nordic region’s largest fashion magazine Habit. They are renowned in the sneaker industry and have formed a healthy habit of collaborating on exclusive sneaker designs for the leading brands in the industry, like Adidas.
THE CASE:
We teamed up with Sneakersnstuff + Adidas Originals to find the perfect artform to introduce and test the new exclusive Stockholm Pack release with GORE-TEX® technology: film + parody. We enlisted Thomas, one of Stockholm’s most respected puddle jumpers. He’s always liked football, but found himself especially enjoying games when it rained. Distracted by jumping in rain puddles, he pioneered this new sport and endorses the SNS + Adidas Stockholm sneaker for its 100% puddle-proof quality. His passion is contagious, so his story was perfect for hyping up this exclusive collaboration.
Agency: SNASK
Client: Sneakersnstuff + Adidas Originals
