OFFF Lille, 2012
Title film for OFFF, Europe’s most colossal creative conference.
BACKGROUND:
Every time Europe’s most colossal creative conference OFFF takes place, an agency is tasked with making the main title film, showing off the top ten bookings. The agency is given total creative freedom. Lucky for Snask, we were honored to turn the OFFF sizzle reel into an inferno.
THE CASE:
Instead of doing the obvious, and making a film with fancy new plugins and hyper-real visual effects, we chose to respond to a look and feel that was fresh, crisp and shiny, with a hard “no.” Instead, we opted to saturate the film with 1970s action-adventure tropes, inspired by and cluttered with cheesy shots, gorgeous type, campy sound effects, and hilarious action scenes. In our film, a fluffy hero takes on an evil emperor amidst flashes of hip typography. Together with our talented mates at Brikk, we produced a hellfire film and droves of laughter at the conference.
Client: OFFF
Agency: Snask & Brikk
Created by: Snask & Brikk