Mobiento

BACKGROUND:
Mobiento is a Deloitte business and award-winning mobile agency that creates mobile campaigns, websites, and applications. They are one of Sweden’s leading mobile agencies and are now established in Oslo, Copenhagen and New York. They aspire to be one of the most creative mobile agencies globally and a leading force in mobile innovation.

THE CASE:
With high ambitions in mind, Snask set out to rewrite Mobiento’s brand tonality, both verbally and visually. The result? An updated tonality more tightly woven into the brand’s ethos: “Work Smart. Get Better. Shape Your Tomorrow.” Mobiento designs digital businesses, purposeful experiences and desirable services that unleash the full digital potential of their clients. So, Snask did a complete rebrand, based on this new brand platform, with the aim of connecting them with their target audience more authentically. Snask encouraged the agency to realize their own potential and challenged them to visually embody their true selves. Mobiento went from seeing themselves as a run-of-the-mill creative agency to presenting themselves as an innovative digital agency. This new outlook allowed them to live and breath their true ambitions 100%.

The new identity combines a modern san serif typeface with nontraditional custom type-shapes to create a unique word mark that stands out as boldly as these digital geniuses do. We also created custom patterns inspired by the concept digital information that moves and radiates. Now, when they pass out their new business card, their chins sit a little higher. Our rebrand generated internal pride amongst their employees all over the globe. It also garnered tons of hype from customers and fans of Mobiento who showed their praise on social media.