META – Personalization II

Meta returned to us for a second chapter in bringing their personalization features on Facebook and Instagram to life. And once again, they wanted it told through mystical creatures — challenge accepted. This time, the toughest part was casting. We journeyed across mountains, dark forests, and forgotten legends to find the perfect yeti, witch, and headless horseman. With our supernatural dream team assembled, we designed and art-directed unique sets and scenes tailored to each creature — and then brought them to life on film. See the results below!