LikeMeat – Campaign
Creative direction and original photography made for the revolutionary vegan food brand LikeMeat
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LikeMeat is Germanys leading vegan food brand sought out to create a future with a better way of eating, for a greater way of life. Their products are available throughout Europe – they are already sold in 15,000 supermarkets and 10 European countries. LikeMeat has a bold vision to change how people eat, without forcing people to change who they are. With a knack for technology and great love for amazing food, they have created a range of products for anyone who wants to reduce or eradicate meat from their menu without sacrificing taste, texture, or quality. LikeMeat allows you to make a better choice for the future of this planet. You can enjoy those juicy bratwursts, with no guilt at the grill!
SNASK created a range of photos and GIFs to communicate LikeMeats vision – change what you eat, not who you are. Do you love a juicy kebab roll? No problem. Do you live for those summer evenings by the BBQ with your friends? We do too! The assets, made for SoMe, website and ads, tell the story of people and situations where you don’t want to let go of tradition, but still want to adapt to the knowledge and awareness of the wellbeing of our planet in 2020. With humor, personal expressions, and a splash of color we let you know that it is fun to make a better choice of food, and a tasty one!
CREATIVE CONCEPT, DIRECTION & ART DIRECTION: SNASK