GET RAW
Complete rebrand and identity design for the health
bar that pays you back through junk-free snacking!
BACKGROUND:
GET RAW is a health bar that prides itself on being organic, vegan, gluten-free, and free of refined sugar. In a few words: junk-free snacking. They contacted Snask to do a full rebrand to modernize their visual identity and tone of voice. With nutrient-dense ingredients and flavours that sing, we felt great about giving this honestly-good product the character boost and makeover it deserved. Get Raw is not about fad diets, it’s about fabulous health.
THE CASE:
We built the Get Raw identity on their pillars of junk-free snacking and love between meals. Refueling on the go isn’t an indulgence, it’s a basic human need. We created a rough-and-ready typeface from scratch, that evokes the quickness of tagging your name, while pairing it with a softer, hand lettered secondary type. The pastel colour palette we selected marked this health bar as a real treat with real ingredients and mouthwatering taste. Get raw is the perfect workout partner. Get Raw makes everyone feel amazing eating between meals. Simply put, say yes to snacking!
