Based on rigorous research, workshops, and interviews we rewrote their vision for both the business as well as their brand strategy. Helping them transition from their old position of being a product-focused company to becoming a force to be reckoned with on a societal level. A transition leading them away from bookkeeping to the hub of all things business. Not just for companies and accounting firms but also for freelancers, small business owners, and society as a whole. Focusing less on their products and services and instead building a brand to be trusted and that people wanted to connect with and be part of.
It resulted in a new brand platform, brand voice, and brand visual identity. A new logotype, new colors, new typography, and a new visual identity system.