Försäkringskassan is a Swedish state authority that is responsible for large parts of the public security systems. In total, they administer nearly fifty different types of benefits within social insurance. They safeguard the social insurance by paying out the right compensation to the right person. They asked Snask to create a film to communicate the death of filling in their forms by hand and giving new life to a digitized platform.
For this national ad campaign, Snask thought what better way to produce a film about saying goodbye to handwritten forms than making it entirely by hand? We decided to cut and fold the original form in painstaking ways to transform it into a laptop right before the viewers’ eyes. The result is a magic trick of mad proportions over space and time. Our stop motion film was shown all over Swedish television, and heralded in the new digital component to one of Sweden’s most relied on social systems.
Client: The Swedish Social Insurance Agency
Agency: Lowe Brindfors
Created by: Snask