Curaprox – House of Mouth
Brand film for Swiss oral care company Curaprox
Curaprox has long been known for elevating oral care with products dentists swear by and people genuinely love. But beyond the tools lies something even more powerful – the mouth. With the concept House of Mouth, our mission was to celebrate this unsung hero. To remind people how much we rely on it – for eating, speaking, laughing, kissing, singing, and connecting. We built a vibrant, surreal world where the mouth takes center stage – a house full of life and stories, all rooted in one simple truth: we often take it for granted. The result is a visually striking film that reframes oral care – not as a routine, but as the beginning of everything. To this we also created a new tagline for the brand. Curaprox – It starts with the mouth.
Concept: Snask
Director: Snask
DP: Johan Palm
Production company: Always Frank
EP: Johan Svensson
Still photography: Golden Retriever Studos
