The City Tunnel
Stop-motion film for Sweden’s largest infrastructure project, The City Tunnel.
BACKGROUND:
The City Tunnel, or as us Swedes call it “Citytunneln,” is a 17-kilometre rail link in Malmö, Sweden, running between Malmö Central Station and the Øresund Bridge, of which six kilometres under Malmö city center is in a tunnel. It increases capacity and people flow as part of the Oresund Line to Copenhagen Central Station. They reached out to Snask to create a film to tell the world the line was open to all.
THE CASE:
Snask created a stop-motion film to celebrate the opening of one of Sweden’s largest infrastructure projects of all time: The City Tunnel. Our magical stop-motion film took 3 weeks to piece together perfectly. We created an original narrative around the joy of receiving an invitation in the mail. We wanted our film to be delightful, absorbing, and most of all, inspire excitement to ride this new engineering wonder. Take the ride!
Client: City of Malmö
Agency: Snask
Created by: Snask