Almega
Original films for Almega, Sweden’s leading employer organization, which believes in people who believe in people.
BACKGROUND:
Almega is Sweden’s leading employer organization in the service sector with member companies that represent sixty different industries. As part of the Confederation of Swedish Enterprise, Almega believes in people who believe in people. People make their member companies successful, and they have 11,000 member companies where over half a million people work to prove it.
THE CASE:
Snask produced a series of three films about the importance of individual wage policies for Almega, an employer and trade organization for the Swedish Service Sector. The wage topic is loaded one, so we took what is normally serious and stiff and crafted narratives packed with humor, wackiness, and unexpected office behaviors. The result was getting across a very heavy subject in a lighthearted way that made having honest conversations about individual wages approachable.
Client: Almega, Employer and Trade Organisation for the Swedish Service Sector
Agency: Snask
Created by: Snask