AIM by Mia
Lifestyle photography and original animations for the modern, unisex sock brand AIM by Mia, who finally answers the question: “Does the perfect sock exist?”
Once upon a time in 2017, Mia Ehrnrooth was aiming to find the perfect pair of socks that wove together quality design, high-fashion, and long-lasting comfort. She wanted a pair of socks that wouldn’t go soggy after one use. And she wanted all of this at an affordable price. So, Mia searched endlessly, turning over every rock along the way and browsing every store, only to realize that the perfect sock didn’t exist. It was time to aim forward and aim higher – so she invented the AIM by Mia sock, and enlisted Snask to team up with her to get the brand the cult following it deserves.