In 2013, Sweden’s largest political youth party realized that they lacked a unified brand identity. SSU hadn´t paid any attention to its graphic identity for ten years and with the Swedish general election coming up they decided to act.
We translated the SSU brand platform into a spanking new graphic identity. The identity was launched 6 months before the Swedish general election, giving 10 000 proud members the right communications tools. Most importantly, we unified all members of SSU under one brand and one coherent graphic identity. The graphic identity has so far been used in TV-adverts, by members in the Pride Parade, in printed campaign material and in thousands of campaign activities all over Sweden.