Sweden have a housing crisis and need to build 700 000 recidences until 2025. In order to do this the prices have to decrease so cheaper housing can be built. The Swedish Association of Public Housing Companies came up with a solution. A few houses they called Kombohus where every house could be built to a 25% lower cost.
The Case: We created a concept called “From words to housing” and built an entire interactive paper city. The city was photographed with a street-view camera and programmed so visitors to the website could virtually walk around in it. Lots of quotes about the housing situation was collected from real people on social media and presented in the city. Visitors could make their voice heard by sharing their point of view and together put pressure the athorities for cheaper housing.
Digital partner: Wolfmother