Background: By the age of 23, oddball Fredrik Tunedal tattooed PangPang on his knuckles to celebrate his founding of PangPang Brewery – Sweden’s #1 microbrewery. The brewery has a passion for hand-brewed beers and in 2014 he wanted to release a summer beer series.
The Case: We helped PangPang Brewery with the packaging design. We built the concept around an exotic tiki theme and named the beers Cocojambo, Pelekane, Libertango, Playa del Drevviken, Waikiki, Flamingo-GO, and Tiki Tango. We aim to help PangPang outdo and outbrew its competitors through the use of smart branding and gorgeous designing. In the beer world they stand out as fresh and bold, and they really make an impact in the stores. Our client-agency journey has just begun, so stick around – this story isn’t over yet!