Advertising giant McCann contacted us to help them create film advertisements for Chill Out wines, who offer uncomplicated and excellent wines. They had just finished a new rebrand of the product and needed to share the brand’s new direction and visual concept in TV spots.
To capture the “goes well with any occasion” essence of Chill Out, we created a series of films that hero the product in a myriad of scenarios, blending the comical with practical. Chill Out goes well with summer barbeques, celebrations, first dates, surprise visits, and even the kitchen floor since the 100% recyclable PET bottle is unbreakable and lightweight. By combining high brow design, a hint of brand distance, and creative filmmaking, we created a groundbreaking wine commercial with compelling look and feel. The films are currently shown on TV all over the Nordic and Baltic Regions. Tune in to see how our films communicate their honest tagline: “No Fuss. Just Great Wines.”