The advertisement agency Forsman & Bodenfors created a game only using Instagram and the screenshot function on smartphones to spread the word about Åhlens’ summer collection to a younger audience. We directed and produced all the films where products flashed by at high speed, and if you were fast enough to capture an item in a screenshot and send it in, you got it at half-price. Thousands of people posted screenshots of Åhlens’ products and automatically promoted the new collection among all their followers and friends.
Agency: Forsman & Bodenfors
Created by: Snask