Rebranding Agency

At SNASK rebranding agency we are repositioning and building irresistible brands, imposing that positive feeling that no one can copy.

Why you need to rebrand

There are numerous reasons as to why you might want a rebrand. Any rebranding strategy should start with a thorough understanding of your reasons behind the rebranding. Is your brand no longer reflecting who you are? Are you competing in a new market? Are you targeting a new audience? Do you need to simplify and focus your message?

The ultimate dreamstate for a business is to create a brand that stands out from its competitors, a brand that is perceived as unique and valuable. This is achieved by a combination of consistent activities involving the entire organization. And of course some magic from SNASK.

Our approach

Every rebrand starts with a clear and honest look at the current brand. If we are to create real change, we need to find those spots on the backside of the sun. We don’t do this just to poke out what’s not working today, but to project us to where the brand should be from tomorrow and onwards.

Most businesses will go through an exercise of rebranding at least once in their lifetime and we can help you outline the way to reposition your brand and give it the glow that can’t be imitated.

Steps and framework

1. Brand & audience research
2. Brand current positioning
3. Brand audit
4. Brand future positioning
5. Creation & development
6. Implementation

Rebranding services

You could be rebranding for hundreds of different reasons, therefore we have a flexible approach adapted to your specific needs.

Brand Audit

Our team will evaluate your brand’s position, its strengths, weaknesses, opportunities and threats. The brand audit report provides you with detailed information of identified potential areas for improvement, implications and recommendations on how to overcome your challenges.

Our brand audit cover these areas:

Internal branding: brand values, mission and company culture
External branding: business logo, marketing materials public relations and digital platforms
Customer experience: customer service, customer support, sales process and policies

Marketplace research

Marketplace research uncovers valuable information guiding us in the right direction in the development of a rebranding strategy and other business strategies. Based on insights we ensure that your reasons for rebranding are valid and that the direction of your rebranding matches consumer needs. But it’s equally important to understand the research and analyze it correctly since data is what’s already happened and in order to look into the future you need to use vision and innovation, something we’ll work out together with you.

There are 4 steps in our marketplace analysis:

1. Knowing your target groups
2. Understand your competitors
3. Analyzing the insights
4. Identifying your value proposition

Competitor research

To get ahead of your competition you need to know about their strengths and weaknesses. Our team will deep dive and analyze your competitors – finding out what they are doing and how they are doing it. The intel from conducting a competitor audit will help us figure out how to improve your business strategies and outbrand your competitors.

There are 5 steps in our competitor analysis:

1. Identifying your competitors
2. Gathering information about them
3. Analyzing customer journeys
4. Reviewing marketing journeys
5. Determine your competitive advantage

Brand Identity redesign

Based on the correct strategy and brand personality we start to redesign the visual elements you use to communicate your brand. Once we have the new brand identity in place you will connect with consumers on a deeper and more meaningful level.

Website redesign

Rooted in your new brand identity and your business goals we’ll build custom wireframes, create a visual experience and unique content. Our website redesign also centers around information structure and navigation, focusing on improving user experience (UX) and ROI.

Brand Assets

SNASK will rebrand all the brand assets that embody your company’s identity to attract customers and stand out against competitors. Your whole brand world will be revamped and come to life – from logos, typography and colors to brand personality and brand voice.

Our deliverables

• Brand Platform
• Brand Voice Guidelines
• Brand Visual Identity Guidelines
• Brand Asssets

Related services

With a meticulously created brand strategy we build irresistible brands, imposing that positive feeling that no one can copy.

With graphic design we craft striking designs that bring glow to your brand and impose that positive feeling that no one can copy.

We design visual identities beyond reach in beautiful logos, colors, shapes and patterns that communicate the brand’s essence.

We create breathtaking branded content concepts to clients and other agencies around the globe.