When The Washington Post started planning their Favorite’s Issue, they knew they wanted something fun and tactile for their readers to enjoy. After reviewing more than 40 agencies, they selected SNASK to execute the cover and editorial design.
When we found out the amazing news, we decided to make the cover and editorial images entirely by hand. We wanted to capture the essence of every category – Eating, Drinking, Music & Arts for example – in the design and illustration of each letter in the word “Favorites.” We crafted unique and physical icons that would reflect the characteristics of each topic, all in different materials. For instance, choosing a clean, stylish Art Deco typeface made from glass to capture the essence of a fancy cocktail for the topic “Drinking.” Or a concrete, multifaceted typeface to embody the topic “Sights.” We explored materials and utilized everything from plywood to concrete, and clay and to neon light. Humble brag: The Washington Post were so happy with our cover, they decided to interview us about our process! Read it here!