SABO – Kombohus
Art direction, photography, and design for SABO, The Swedish Association of Public Housing Companies. Snask built a handmade paper city to promote their cost-efficient Kombohus housing concept.
It’s no mystery Sweden has one of the toughest housing markets. But then came a bonafide housing crisis: Sweden needs to build 700,000 residences by 2025. In order to do this, the cost of building housing needed to drastically decrease. That’s when The Swedish Association of Public Housing Companies (SABO) came up with a solution: Kombohus. SABO developed a series of turnkey houses offered at a fixed price, which can be built at approximately 25% below market price. The houses are available in several different designs, from entire apartment blocks to mini versions.
To promote SABO’s campaign, we created a “From Words to Housing” concept that would give their new Kombohus idea the concrete, built-in credibility it needed going to market. So naturally, we built an entire interactive paper city complete with recognizable landmarks, advertisements of housing statistics, and the just the right dash of utopia to propel this solution into orbit. The city was photographed with a street-view camera and then programmed so the website’s visitors could virtually explore it. Quotes about the housing situation were collected from real people on social media and presented in the city in the form of billboards and street signs. Visitors could make their voice heard by sharing their point of view, and together with SABO, put pressure on the authorities for much needed, cheaper housing solutions.
Digital partner: Wolfmother