Packaging design for an unparalleled summer beer series from Sweden’s #1 microbrewery, PangPang.
At the age of 23, oddball Fredrik Tunedal tattooed PangPang on his knuckles to celebrate his founding of PangPang Brewery, Sweden’s #1 microbrewery. The brewery is passionately devoted to crafting hand-brewed beers and in 2014, Tunedal wanted to release a summer beer series that would quench everyone’s taste and style preference.
PangPang Brewery called Snask to design the entire suite of packaging for this very special summer brew series. We built the concept around an exotic tiki theme and named the beers accordingly: Cocojambo, Pelekane, Libertango, Playa del Drevviken, Waikiki, Flamingo-GO, and Tiki Tango. Our aim was to skyrocket PangPang to outdo and outbrew its competitors through the use of smart branding and stand-out design. In the beer world, this is imperative! For beer to shine on the shelf it must look fresh and bold to make a lasting impact in the stores. Our client-agency journey with PangPang has just begun, so stick around. This love story isn’t over yet!