Nordea Markets, the leading capital markets operator in the Nordic and Baltic regions, is a branch of Nordea, the biggest bank in Northern Europe. The organization serves 11 million customers and consists of roughly 2,200 people. In 2013, they chose Snask to help them shape the very essence of the Nordea Markets brand within the existing parent brand of Nordea.They enlisted Snask to produce an original film that would follow their newly written brand platform and tonality as well as characterize their new visual identity.
Snask wanted to give Nordea Markets a film that would make its personality known. Not only should it look, act, and feel like a leading player, but it should be ambitious, humble, and personal while doing so. Every prop in the film was crafted and painted by hand. The way Nordea sees it, when their customers choose to bank with Nordea, they are not just choosing the leading bank in the Nordics, they are choosing brilliant people to help their finances grow. It was important that are film communicate not just the savvy financial expertise of Nordea Markets, but the human touch behind it.
Client: Nordea Markets
Created by: Snask