Klarna is one of Europe’s largest banks, plus it offers revolutionary payment solutions to 60 million consumers and 100,000 stores in 14 countries. That’s massive! All this is bound by a smooth experience that lets customers pay when and how they prefer, with one easy click. With Klarna, it’s easier to shop online, yet they needed to take their main message of making people’s lives more “smoooth” to the next level. Together with Klarna, we were tasked to come up with provocative visuals, linking online shopping with special calendar days, all while trumpeting Klarna’s “smoooth” transaction message.
Following Klarna’s design direction, Snask produced a series of films without dialogue that would be adaptable to different markets throughout the world. Our solution was to create amusing, unexpected situations that felt “smoooth” (and subtly sexxxy) while adding humor and storytelling to calendar events like Singles Day and of course, holiday shopping season. With Singles Day, Snask wanted to celebrate the power of being single by showing a woman that is free to define what the best romantic dinner means to her. The juicy peach personified “bringing comfort to holiday shopping” by lounging comfortably after taking care of business online. Snask executed the concepts, visual scripts, art direction, and film direction…all in the smooothest way possible.
Music by Darwood Music