Holvi is the world’s first financial service operating under its own payment service license, granted by the Finnish Financial Supervisory Authority (FIN-FSA). That means they go their own way. Holvi users start with a digital business account, or Vault, which combines banking, paperless bookkeeping, and invoicing in one seamless service. Their target audience comprises of makers and doers all over the globe that want to focus on their core creative endeavors instead of the daunting tasks involved in running a successful business. Holvi contacted Snask to create and produce the campaign and content to promote their banking tools online and throughout the social media landscape.
It didn’t take long for us to realize that Snask was also part of Holvi’s target group of makers and doers. That’s exactly why we felt so comfortable at the wheel, driving this exciting project head on into the art of handicraft to create the visual look and feel of the campaign. In order for the concept to attract similar minds, it had to be infused with style, wit, and above all else, visually explain how Holvi’s Vault solves the problem of tedious bookkeeping, precise invoicing, receipt organization, and all the necessary matters that make a business operate efficiently. Since Holvi offers digital paperless solutions, we wanted to colorfully juxtapose the order of digital business tools versus the chaos of paper trails. Snask also created a nostalgic storyline for Holiv’s digital offerings, producing a short film centered around the theme of vintage video games. The bottom line is life looks calmer yet more playful with Holvi, giving its users more time to be creative.
Photography by Mattias Lindbäck & Per Björklund
Music by Darwood Music