The Finnish ad agency Hasan & Partners craved some Snaskyness for their client Fazer, an international family-owned company that manufactures confectionery, amongst other food endeavors. It operates in 8 countries and exports to over 40 countries. Fazer was developing a summer campaign to promote its all-time most popular candies. The brief was well, brief: “…make drop-dead gorgeous handmade typography.” So that’s what we set out to do!
Fazer’s summer campaign was geared towards it’s homeland audience, and was therefore communicated in Finnish. Here at Snask, we´re Swedes, so while we weren’t 100% sure what each message said verbatim, we got the gist of each piece. What we are 100% confident about, is that the design looks fantastic. To achieve perfection, all props and typography were handmade by Snask in our studio in Stockholm. We then carefully arranged the candy-colored elements into place to create stunning compositions of great depth. The delectable compositions were captured in both still life photography and stop motion, and broadcasted in television, social media, advertising, and retail locations. We don’t like to give away the secret to our success, but look closer for sweet hints.
Agency: Hasan & Partners
Created by: Snask
Photographer: Carl Dahlstedt