Background: YAY Festival is a collaboration between Snask and Grandins Flying Circus. Together we visited different lecturing festivals around the globe and found that things were missing. This sparked an idea of a festival with the combination of inspiring and entertaining talks, live music and a spectacular after party – everything packaged as one festival.
The Case: We decided to arrange the first festival as a free entrance-event where sponsors would finance everything. Ten days before the event we had to close the lists of people who wanted to go. The interest was huge and on the night of the festival, the venue got packed instantly with 150 people, with a long queue outside.
The Yay festival was a huge success and the next time it will grow. Interested? Please email email@example.com.