Background: YAY Festival was co-founded in 2012 by Snask & Grandin’s Flying Circus. YAY is a festival that began with a vision to create Scandinavia’s most visited and talked about creative festival. A festival that could combine mind-blowing talks, beer drinking, astonishing bands and impeccable DJs!
The Case: For YAY Festival 2013, we used our magic wand to create a graphic identity that felt like it was straight out of the jungle. To ensure success we used nothing but exotic plants, golden objects and a whole load of smoke. We decided to book some of the world’s most interesting creative minds and flew in Jessica Walsh, James Victore, Lotta Lundgren, Maddox and Emma Stenström. As festival sponsors we once again teamed up with Sony & Tele2.
YAY has won numerous awards for the best festival identity and the project is widely published in books around the world. YAY is currently on pause, since we are in search of the right brand to enable YAY to grow and reach its full potential. Interested? Please email firstname.lastname@example.org.
Case movie produced by Flip Flop Interactive.