Studio Total

”Snask is completely fabulous and incredibly fun and friendly. If I got to be a design firm, I would be Snask”
2012, Per Eriksson, Co-founder of Studio Total

Ambition
Everywhere Studio Total go, people seem to have opinions about their dirty methods and magnificent marketing results. Without a doubt, ST became Sweden’s and Scandinavia’s most known PR agency in mid 2010. Since then, their advertising campaigns have stolen millions of people’s attention world wide. Late 2010, ST called and told us that amongst thousands of branding agencies, they wanted Snask to align their visual identity with their true brand essence.

Action
Snask started by getting to know Studio Total’s co-founders Tomas Mazetti and Per Cromwell. Over dinner and champagne, we discussed their brand essence The shape of advertising to come. Our talks – that could qualifiy for TED – lead us to one significant brand insight: If ST are going to continue to entertain, they need a visual identity that is a counter-part to their provoking nature. With that in mind, we created their brand around credibility, elegance and mystique. We conceived a visual identity where the name – Studio Total – isn’t part of the logotype, and where the Icon – ST – is printed white on white. To mystify things even more, we’ve created a set of shakesperian icons that represents ST culture, values and vision.

Impact
When launching their brand, ST opened a temporary office in a hotel room in central Stockholm. ST re-decorated it following our brand guideline and invited clients to meet them in a Rock’n’Roll environment, just like The Doors, Jimi Hendrix and Mick Jagger once did at Hyacint Inn in L.A in the 60s. Rumours also say that Mazetti has started to tattoo himself with the brand icons and that employees and interns are encouraged to do the same. ST’s story will continue to entertain and we bet you’ll be reading about it when making front page news.


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SSU Identity

Re-brand of Sweden’s Social Democratic Youth League also knowns as SSU.

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Malmö Festival 2014

We made the biggest poster/art installation the world has ever seen for the 30th anniversary.

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Dans ♥ Stockholm

Contemporary Dance Festival. A stage starring the most prominent choreographers of sweden was built.

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Printing Friends

Re-make of customer magazine Printing Friends. From waste-bin product to useful and vibrant B2B-tool.

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Calexico’s

Colourful dentity for the mexican restaurant Calexico's in the heart of Södermalm in Stockholm.

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Malmö Festival 2013

Paper theme for the 2013 identity of Malmö Festival. Hand-made, tangible and very very colourful!

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Yay Festival

Identity and branding for Yay Festival; bringing people inspiring talks, live music and great clubbing.

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SABO public housing

Identity and branding for energy saving campaign for Swedish Association of Public Housing Companies.

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Liljevalchs Exhibition

Identity and visual communication for the Handicraft exhibition at Liljevalchs Art Gallery.

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Meatpackaging District

Stockholm city decided to document the meat packaging districts history through creating an elegant book.

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Vadestra Strategy

Strategic management consultancy Vadestra needed our help packaging their amazing case study.

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Swedish Handicraft

Design and brand identity created by hand, by members of the National Association of Swedish Handicraft.

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Malmö Festival

Scandinavia's largest city festival got a new brand and tonality platform as well as a visual identity.

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Mobiento Mobile Agency

Total rebrand of visual identity and tonality of one of Scandinavia's leading mobile agencies.

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Studio Total

Sweden's most notorious PR-agency got a new visual identity, style and symbols to tattoo on employees.

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