SABO has approximately 300 member companies managing some 802.000 dwellings in total. The public housing sector represents almost 20% of the total housing options in Sweden and half of the rental sector. Every 7th Swede lives in public housing. SABO called Snask for a national film campaign series that would educate the public on energy saving behaviors that would make wasting energy less prevalent.
For this film, the goal was simple: to make people think twice about taking long showers, which can be energy suckers. We set up the narrative with an unlikely energy-saving hero: Harry Benson. Harry’s invention, the “Duschklockan” is a shower timer that limits showers to 5 minutes. At first, everyone is outraged, but after the arc, people warm up to the idea of shorter showers. Harry is part of The Energy Workers, hardworking men and women that operate our energy systems behind our walls. Harry even got to meet Johnny Depp on the red carpet! Or should we say Johnny Depp got to meet Harry?
Client: SABO, Swedish Association of Public Housing Companies
Created by: Snask