GET RAW is a health bar that prides itself on being organic, vegan, gluten-free, and free of refined sugar. In a few words: junk-free snacking. They contacted Snask to do a full rebrand to modernize their visual identity and tone of voice. With nutrient-dense ingredients and flavours that sing, we felt great about giving this honestly-good product the character boost and makeover it deserved. Get Raw is not about fad diets, it’s about fabulous health.
We built the Get Raw identity on their pillars of junk-free snacking and love between meals. Refueling on the go isn’t an indulgence, it’s a basic human need. We created a rough-and-ready typeface from scratch, that evokes the quickness of tagging your name, while pairing it with a softer, hand lettered secondary type. The pastel colour palette we selected marked this health bar as a real treat with real ingredients and mouthwatering taste. Get raw is the perfect workout partner. Get Raw makes everyone feel amazing eating between meals. Simply put, say yes to snacking!