City of Stockholm

”Snask offers colorful, creative thinking and design solutions that are sustainable and attractive ”Birgitta Asplund, Stockholm Culture Committee

Ambition
Stockholm, the capital of Sweden, is the most beautiful capital in the world, built on 14 islands connected by 57 bridges. The Stockholm region with two million inhabitants is growing rapidly with an increasing demand for culture. According to studies, the more culture members of a society consume the greater the innovation. Innovation advances societies and increases the standard of living. Creating and branding interesting culture is a must to maintain Stockholm’s status as The Capital of Scandinavia.

Action
Snask supplies branding, design and all types of communication for the city of Stockholm’s culture department; Stockholm city school of art, Stockholm city library, Liljevalchs’ art gallery, the city museums, the city theatre and the culture centre. When working for the city of Stockholm, the challenge is to show the richness of the city’s culture life without losing the general public interest by becoming too complicated. Inviting citizens to an overly broad and undefined culture will blunt the edge and in the end the interest. Therefore it’s crucial to create brands that feel modern, innovative and sharp.

Culture night Stockholm, with over 60 000 visits in one night, is one great example of a successful brand that Snask has built. It is the city’s annual night when all cultural institutions are open from the first ray of light to the sleepy flicker of dying neon lights.

Impact
Stockholm’s director of culture cut the ribbon in 2010 and launched what has become a success. In 2011 the amount of visitors in total increased with 330%, since the start 2010, exceeding all expectations according to Stockholm culture committee’s surveys.