City of Stockholm

”Snask offers colorful, creative thinking and design solutions that are sustainable, pretty and very attractive ”Birgitta Asplund, Stockholm Culture Committee

Ambition
Stockholm, the capital of Sweden, is the most beautiful capital in the world, built on 14 islands connected by 57 bridges. The Stockholm region with two million inhabitants is growing rapidly with an increasing demand for culture. According to studies, the more culture members of a society consume the greater the innovation. Innovation advances societies and increases the standard of living. Creating and branding interesting culture is definitely a must to maintain Stockholm’s status as The Capital of Scandinavia.

Action
Snask supplies branding, design and all types of communication for the city of Stockholm’s culture department; Stockholm city school of art, Stockholm city library, Liljevalchs’ art gallery, the city museums, the city theatre and the culture centre. When working for the city of Stockholm, the challenge is to show the richness of the city’s culture life without losing the general public interest by becoming too complicated. Inviting citizens to an overly broad and undefined culture will blunt the edge and in the end the interest. Therefore it’s crucial to create brands that feel modern, innovative and sharp.

Culture night Stockholm, with over 60 000 visits in one night, is one great example of a successful brand that Snask has built. It is the city’s annual night when all cultural institutions are open from the first ray of light to the sleepy flicker of dying neon lights.

Impact
Stockholm’s director of culture cut the ribbon in 2010 and launched what has become a success. In 2011 the amount of visitors in total increased with 330%, since the start 2010, exceeding all expectations according to Stockholm culture committee’s surveys. The story and collaboration have continued ever since.


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Photos from city of Stockholm 2009-2014

All over Stockholm, institutions of all kind color their own marketing material and the city in purple. Our idea of celebrating color and especially purple to build the brand, seems to be working like a charm. We're looking forward to 2014, with the royal castle all covered in purple paint. Let's go! Photos: Robert Höglund

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Printing Friends No.7 – Resa

The new Printing Friends is a magazine where talents and creatives meet and are inspiring on a topic: travel.

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PangPang Brewery

Identity and packaging of a summer beer series for Sweden’s number one micro brewery.

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SSU Identity

Re-brand of Sweden’s Social Democratic Youth League also knowns as SSU.

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Malmö Festival 2014

We made the biggest poster/art installation the world has ever seen for the 30th anniversary.

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Dans ♥ Stockholm

Contemporary Dance Festival. A stage starring the most prominent choreographers of sweden was built.

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Printing Friends

Re-make of customer magazine Printing Friends. From waste-bin product to useful and vibrant B2B-tool.

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Calexico’s

Colourful dentity for the mexican restaurant Calexico's in the heart of Södermalm in Stockholm.

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Malmö Festival 2013

Paper theme for the 2013 identity of Malmö Festival. Hand-made, tangible and very very colourful!

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Yay Festival

Identity and branding for Yay Festival; bringing people inspiring talks, live music and great clubbing.

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SABO public housing

Identity and branding for energy saving campaign for Swedish Association of Public Housing Companies.

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Liljevalchs Exhibition

Identity and visual communication for the Handicraft exhibition at Liljevalchs Art Gallery.

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Meatpackaging District

Stockholm city decided to document the meat packaging districts history through creating an elegant book.

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Vadestra Strategy

Strategic management consultancy Vadestra needed our help packaging their amazing case study.

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Swedish Handicraft

Design and brand identity created by hand, by members of the National Association of Swedish Handicraft.

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Malmö Festival

Scandinavia's largest city festival got a new brand and tonality platform as well as a visual identity.

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