SABO has approximately 300 member companies managing some 802,000 dwellings in total. The public housing sector represents almost 20% of the total housing options in Sweden and half of the rental sector. Every 7th Swede lives in public housing. SABO called Snask for a national film campaign series that would educate the public on energy saving behaviors that would make wasting energy less prevalent.
Meet Harry, foreman of the Energy Workers. In this film installment of SABO’s energy-saving campaign series, Snask introduces you to the unlikely hero, Harry. Harry is part of The Energy Workers, hardworking men and women that operate our energy systems behind our walls. We follow Harry as he makes hilarious and unconventional house calls to the public, encouraging them to stop wasting energy. While the people he visits seem unenthused, it’s impossible not to cheer for Harry.
Client: SABO, Swedish Association of Public Housing Companies
Created by: Snask